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Example for "So What" Approach

The article, Unveiling the Project Soul: Navigating the Journey of "Why", contains an example to get to the core benefit. This table provides more details about this approach. It is originally referenced by Eddie Shleyner.

Product / Feature

New data pipeline 


“So what?”

Existing data pipeline is old and monolithic

Surface benefit

“So what?”

Inflexible to adapt to new data types

dimensionalize

“So what?”

New products were bypassing the existing pipeline and only sending a fraction of the data into the pipeline, sending the rest to a separate data store and dashboard

dimensionalize

“So what?”

Data from the different products were on multiple dashboards 

dimensionalize

“So what?”

Adds development time parse and filter appropriate data, make a new dashboard, and takes weeks to train the entire customer-facing team to detect incidents and dev support could not always be centralized 

dimensionalize

“So what?”

The time-to-market for new data types is very long 

dimensionalize

“So what?”

Can take a long time for the company to be “best in class” when there are these very long delays in adding these products/data types

Core benefit